Khaki peddler�The Gap is currently at the mercy of an angry online mob because of its recent logo change from the stodgy blue square enclosed "The Gap" to the American Apparel-esque "The Gap" with a blue square at the top right (see left). There's now an epic Facebook post, mandatory�fake Twitter account, a Gap logo generation engine as well as a spin-off redesign attempt which has not yet been revealed. Key takeway: The Internet takes branding seriously, we get it. But apparently not as seriously as The Gap itself, which recently filed suit against stealth social networking site Gapnote for trademark infringement.
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