I've often wondered if the early Web pioneers had it all to do over again if Web companies would have put less of an emphasis on free. People have been conditioned against paying for services or content on the Web, and the Web elite only have each other to blame. For all the talk of Web companies getting users first and "figuring out" how to make money later, the only two jaw-droppingly, multi-billion-dollar, innovative new ways to advertise online have been Google's paid search ads and Groupon's solution to unlocking local ad dollars on a mass scale. Those who win big--like Google-- just perpetuate the cult of free content and services as a way of spoiling would be competitors. Witness a big disconnect between popularity and money. Exhibit A: Yahoo. But on the mobile Web it's a do-over, and it's a totally different playbook from FREE! 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/sYIhIlZi_24/
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