"The problem was that no one wanted to type in the bar they were at," Adam Cahan told us when we met with him last week to see his latest venture, IntoNow. He wasn't talking about his startup. Instead, he was talking about Dodgeball, the location-based service that came well before Foursquare. That is, he was�describing�why Foursquare took off while Dodgeball didn't, even though they had the same basic concept. GPS being built-in to smartphones changed everything, he said. "Now our industry is in the same place. We're the GPS layer." What industry is that? So so-called media check-in space. (Though don't use the word "check-in" around Cahan, he hates it.) More specifically, IntoNow is trying to own the tv engagement app space. And while competitors like GetGlue, Miso, TunerFish and others all beat IntoNow to market, they have a secret weapon: it's called SoundPrint. Just like GPS with location services, SoundPrint, a new technology created by IntoNow, allows you to automatically "check-in" to watching a show simply by hitting a button in the IntoNow app. How? It reads the sound waves and patterns of each television show (and a growing collection of movies as well) and matches it with a database they keep. Yep, it's a lot like Soundhound or Shazam, but for video content.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/XFJUw1H94bo/
Oakland Raiders * San Diego Chargers * National Football Conference
No comments:
Post a Comment