The 2011 template represents the most significant change in the Gawker model since the launch of Gizmodo and Gawker in 2002. One could go further: it represents an evolution of the very blog form that has transformed online media over the last eight years. The internet, television and magazines are merging; and the optimal strategy will assemble the best from each medium.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/9F2khvTYSoI/why-gawker-is-moving-beyond-the-blog
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