Hey, if I dish it out, I have to be able to take it, too. And take it today I have. We've put up this ridiculous interstitial ad here on TechCrunch that appears the first time you visit the site. It's an ad for Dell. I like Dell, and before I went to Macs I mostly bought their computers. But the ad sucks. Anecdotally I've heard that interstitial ads perform well because they don't give the visitor any choice. They view the ad, then they get on the site. Lots of impressions and clicks and stuff that the sales guys love. But like you I don't like them. I tend to stop visiting sites that show them. They aren't as bad as the ridiculous ads that float over the text you're trying to read, but they are in the same ballpark. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/srlLJpZEYu8/
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