At least a couple times a week we get tipped about Google testing a new "social search" feature. The truth is that the "social circle" results that everyone is pointing to have been in place since 2009. But Google clearly didn't think too much of them and shoved them all the way down at the bottom of the results page. I'm not sure I've ever clicked on a link served up there. But this social aspect is about to get a lot more interesting starting today. What Google is sort of downplaying as just an "update" to social search, is actually much more. Google is taking those social circle links at the bottom of the page, pumping them with social steroids, and shoving them towards the top of results pages. For the first time, social is actually going to affect Google Search in a meaningful way.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/B0hBENTEFnU/
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