For about the past six months or so, I've been using an app called Burbn. Despite being in stealth mode, the app attracted quite a bit of buzz as it was in the location space and built entirely in HTML5. Oh, and the�$500,000 investment from Baseline Ventures and Andreessen Horowitz helped gather interest as well. But it turns out Burbn was a red herring of sorts. Or perhaps more appropriately, it was a testing ground. The product that emerged is much better: Instagram.
Unlike Burbn, Instagram is neither a location-based app (though that is one component), nor is it HTML5-based. But it did spring out of the way co-founders Kevin Systrom and Mike Krieger saw people using Burbn. That is: quick, social sharing -- and a desire to share photos from places. That's the foundation of Instagram.
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